AFRIFF holds African Cinema Business symposium with Nollywood stars
By Joan Omionawele
The fifth edition of the Africa International Film Festival (AFRIFF), has gained a significant stand on the grounds of Nigerian entertainment at its grand opening held at Eko Hotel and Suite with a flood of Nollywood celebrities, filmmakers, film directors and stakeholders in the entertainment industry from all over Africa in attendance.
Nollywood celebrities, as well as their counterparts were feted to sessions to make their work better. One of the sessions was held by Professor Hyginus Ekwuazi of the University of Ibadan, who talked about strategic thinking for developing values of African cinema as well as the issue of copyright, stating that the documentary film must earn value and earn value immediately.
Filmmakers and actors were further exposed to the intricacies of filmmaking in Nigeria. According to Ekwuazi, the culture of the African society is significant, and burdened with poor production, distribution, poor performance, thus a content must be creative and proactive, “a successful filmmaker must do an audience analysis, environmental scan, theoretical framework, SWOT analysis of the organisations and environment one wants to work with,” he said.
According to Mamood Alli Balogun, Chairman, Audio-visual Rights Society of Nigeria (AVRS), who was the chairman of the panel, Africans need to come together to make the Nigerian movie industry work.
He said “America, Italy and France did a lot to boost their industry. Nollywood grew from nothing despite all that the Federal Government has done for the sector.’’
Nollywood celebrities, as well as their counterparts were feted to sessions to make their work better. One of the sessions was held by Professor Hyginus Ekwuazi of the University of Ibadan, who talked about strategic thinking for developing values of African cinema as well as the issue of copyright, stating that the documentary film must earn value and earn value immediately.
Filmmakers and actors were further exposed to the intricacies of filmmaking in Nigeria. According to Ekwuazi, the culture of the African society is significant, and burdened with poor production, distribution, poor performance, thus a content must be creative and proactive, “a successful filmmaker must do an audience analysis, environmental scan, theoretical framework, SWOT analysis of the organisations and environment one wants to work with,” he said.
According to Mamood Alli Balogun, Chairman, Audio-visual Rights Society of Nigeria (AVRS), who was the chairman of the panel, Africans need to come together to make the Nigerian movie industry work.
He said “America, Italy and France did a lot to boost their industry. Nollywood grew from nothing despite all that the Federal Government has done for the sector.’’
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