By Joan Omionawele
OUCH unveiled its 2016 collection with a
star-studded event on Thursday at the rooftop of BLD By Play in Lekki, Lagos
State.
It was a day of frenzy, glitz and glamour
as Style influencers, fashionistas and other friends of the brand were on hand
at the event.
The event which doubled as the finale
for the OUCHMan 2016 search was hosted by Zina Anumudu and OUCH and Martini
ambassador, Bryan Okwara.
Speaking at the event, the creative
director of OUCH, Uche Nnaji, said “the 2016 collection themed ‘My Way’ is for
the man who loves exclusivity in style. I am very happy to be associated with
Bryan Okwara and Timi Dakolo this year and very proud of our new Ouchman.”
Award-winning musician and the Voice
Nigeria coach, Timi Dakolo, was also announced as the new brand ambassador. The
night was attended by a host of stars and media personalities like Audu Maikori
of Chocolate City Group, Adebola Williams, Noble Igwe, Ifeoma Williams,
Victoria Kimani, Mai Atafo, Denola Grey, Shade Ladipo, Tewa Onasanya, Remi
Adetiba, Swanky Jerry, Yomi Casuals and many others.
Model and actor, Charles Ujomu
emerged as the OUCH man 2016 ahead of other three finalists including Odache
Obe, a banker, Francis Egwuatu, Mr Universe Nigeria and Otto Cannon, winner
Gulder Ultimate Search viewer’s choice.
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